I developed an MVP for my product a platform that connects Consultants with MBA grad students who need to practice to preparing their case interviews.
I spent 2 weeks reaching my target audience and talking with them about the product, a lot of them seemed interested but when I send the platform link with an onboarding video, and I explain to them how that works, what they have to do, etc nothing happened they stop responding to me I don’t know why.
That maybe a lack of trust on the product idk but that is very frustrating to see your audience message you about their interest on product and then stop reply.
I don’t know what I need to do right now, continue on that path or I should pivot?
Just too much friction. Talk with you about the product, watch an onboarding video, learn how to use it? You’re asking them to dedicate a lot of attention.