I developed an MVP for my product a platform that connects Consultants with MBA grad students who need to practice to preparing their case interviews.
I spent 2 weeks reaching my target audience and talking with them about the product, a lot of them seemed interested but when I send the platform link with an onboarding video, and I explain to them how that works, what they have to do, etc nothing happened they stop responding to me I don’t know why.
That maybe a lack of trust on the product idk but that is very frustrating to see your audience message you about their interest on product and then stop reply.
I don’t know what I need to do right now, continue on that path or I should pivot?
Just too much friction. Talk with you about the product, watch an onboarding video, learn how to use it? You’re asking them to dedicate a lot of attention.
Did you build the mvp first or talk to your customers first?
Because if you did the mvp first, you’re trying to do the “Solution in search of a problem” method which always fails.
And like others mentioned, 2 weeks isn’t enough time. Give it some more time but keep altering sales strategies. It’s a good sign that people are willing to talk. In my case even that didn’t happen. I guess that was a learning.
[1] 2 weeks is too short to come to a conculsion.
[2] Keep a track of the process and organize the outcome, split the results by consultants and students, who’s more responsive and more positive/negative, analyze the results.
[3] If the interest is upfront but no response afterwards it might be that the whole process is lengthy/complicated/missing expectations.
[4] Follow the above strategy and continue for 4-weeks
[5] Aim to connect/communicate with 100-150 prospects in this period.
PS: I’m a professional/independent market researcher and can help at any point, if you need additional guidance at any level.
Gotcha!, thank you! I will follow this.
Try manually onboarding clients and doing a lot of the work for them manually. Instead of having them watch a video or read something have a video call with them walking them through it. It seems kind of backward but during the MVP stage is really the time to be doing a lot of the work manually so you can be in the weeds of the product and get to know the clients, so they feel connected to you and your product.
Think about it from their perspective – you are a business and potentially about to drop thousands of dollars solving this business problem and you’re approached by this young tech genius who says he can solve your problem so now you’re going through an impersonal automated process with links and videos vs the young tech genius CEO personally walked you through onboarding and was there to answer your questions. which one would you prefer as a potential customer?