I helped my gf turn her passion into a small business as a side hustle but it’s been difficult getting sales and any traffic to the site. We’ve done instagram and facebook ads but not much luck. Any ideas and tips would be welcome. Website - “www.thehappycandlecollective.com”. Thehappycandlecollective on all social media platforms, give us a follow :)
I like this infographic and it might be helpful for your girlfriend. She has some of this stuff already, but I think a good headline and value proposition will be helpful. Something about why we should buy candles from her, specifically. Also if she can get any reviews from whoever she has sold to, even friends and family, she can put those somewhere to show some selling history and happy customers. https://blog.hubspot.com/blog/tabid/6307/bid/31097/12-critical-elements-every-homepage-must-have-infographic.aspx