Hi guys,
I’m sitting at home because of bad weather and have nothing to do. So I had an idea a could answer some marketing questions for a couple of hours.
I’ve got experience in SEO, paid social media ads and PPC.
When posting your website/marketing strategy please also share one thing you have question about / struggle with.
I’ll post my replies in the comment so everyone can learn something.
I’m running an agency marketed as a SaaS building custom Automation solutions with LLMs like ChatGPT. We use tools like Zapier/Make.com and help integrate any existing tools our customers have in their tech stack, or build an entire system for them in scratch. The benefits have been proven, saving our customer time/costs in their operations, as well as creating leverage for them to drive more revenue.
So far, my lead generation has simply been word of mouth, getting referrals through our current customers, and cold calling/emailing, which has a very low conversion rate. Currently I’m struggling with figuring out a sustainable marketing strategy. I currently have been trying to do a community based marketing approach, finding specific facebook groups/subreddits and pitching my services, posting content to create a pipeline of acquiring customers. However, so far it’s not working. Just need help either adjusting my current strategy, or hearing ideas on other recommended strategies that would fit better (content marketing, tweaking SEO, ads, etc.)
Thanks for your help!
Hi!
So I had a look at your website and first thing I noticed that you don’t have any testimonials & case studies. In a service based business this is pretty much the 1st thing clients look at when browsing your website.
I’ve also noticed that none of your pages have H1s. For example, your main headline is “Full Stack AI Solution for your Business.” but it’s a h2 and it doesn’t have your main keyword “automation solutions” etc.
So you can use some free keyword research tools to do some research and optimise your copy for them.
There is also no meta descriptions so I would also add them. You should also start writing blog posts relevant to your niche and target low competition & long tail keywords.
In terms of ads I would either do LinkedIn ads driving to a blog post explaining why automation is important for your target audience and then retarget those people with a lead gen form. You could also advertise free checklist etc and get their emails. Just make sure your copy is calling out the audience bc LinkedIn is not as cheap as FB for example. So you don’t want unwanted clicks. Other channel could be Google Ads because those people are already searching for it.
Hope that helps!
I’m always interested in feedback. I’ll take advantage of your lazy Sunday :)
We just launched. We’re 2 cofounders coming from having worked for years in another dev shop that we helped run but didn’t own.
We can’t post testimonials or case studies from our work since it was under the other dev shop. That’s a challenge because we have a lot of experience. Thinking that we’ll just add our story of how and why we started on the about page.
The website and blog posts were created really without SEO in mind. More just with the target audience. But we’re thinking we need to edit copy for keywords so we can get more traffic. We are really solid operators but neither of us has a background in marketing.