A customer ordered a product in a certain colour back in February. They reached out just now realizing they were sent the wrong colour (a similar one) because their sister ordered and got the correct colour.
Ecommerce business owners - do you honour this even though they have been using the product for nearly a year? Or do you have a limit to when inquiries can be opened on an order?
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Idk about these comments or what your websites sales policy is, but the FTC says merchandise that you didn’t order is essentially a free gift. So they never got their item they ordered and are entitled to a refund or new item sent. (This all varies based on your websites policy and disclaimers).
I’d say it depends on the product, and other similar products sold.
If it’s something standalone like a Christmas ornament, the colour doesn’t matter so much, especially if they didn’t notice for a year.
If it’s something that could be part of a set, then it matters a lot more.
Nevertheless, if you sent the wrong colour, you should do something to make it right. How far you should go, depends on how much the colour matters.
You could offer a full exchange of either product, if the colour is very important. Or you could offer a coupon/ % of a refund.
Whatever you do, could likely decide if this person will buy from you again in the future.