Basically the title. Zenith makes some pretty stellar and innovative watches imo. I also love their history and style. However, the brand recognition outside of watch lovers is pretty dismal. And while I generally buy watches for me, I do want the watches I buy (particularly those I’m paying $5k-10k for) to have some brand recognition among the public. What happened with Zenith in this respect? Or am I giving the public too little credit?
Wellcome to luxury… Brand recognition is determined by marketing and ads. How often do you see a Zenith ad?
The reason people recognise say Omega is because Omega seem to shove ads everywhere you look, billboards, Olympics, James Bond movies and so on. Without that Omega would be less known than Zenith probably.