I already have one newsletter and I love writing it every week.
But it seems to me that having a podcast would get you more exposure (maybe because of Spotify/Apple) in the long run.
Newsletters are hard to promote, amirite?
You must log in or register to comment.
Hi! Similar to YT, podcasts keep being easily found and can be a great way for someone to search for specific answers.
Even though content through a newsletter can be really valuable, the main reason for emails (imo) is to grab warm audiences attention, not to establish yourself as an expert in the niche.
So yeah, in my opinion they both have a place in your business, and both have ANOTHER goal.
Well there’s something to be said for quality of reach vs. quantity of reach. Maybe collective attention span can’t even tolerate a short newsletter. I bet you reach different types of audiences, neither approach is right or wrong.
Seems more people listen to audio books than read. Reading for me is active engagement, vs. audio is default passive. I seem to have better memory recall of what’s read because it forms images in my mind, vs. listening which is somebody else’s voice in your head. I remember a lot of what I’ve heard as well (assuming I’m actually paying attention, if not it’s like 0% retention unlike reading there’s always some even if I’m skimming.)
Have you considered doing a podcast of your newsletter? You wouldn’t even have to voice it if you used some of the nicer text to speech platforms like elevenlabs.
Because people want quick fixes these days snd attention span has decreased because of social media, phones and the internet.
People go for options that take minimal effort.