A few years ago I consumed a lot (ok not that much, but I was a regular watcher of a few Youtubers) of makeup related content and learned from it. Nowadays I feel like everyone is just repeating their existing videos. Everything is done and old so I stopped watching maybe over a year ago.
Is it me personally or is beauty YT still as big as it was in let’s say 2017?
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It makes me kind of sad because back in the day we had so much tutorials and useful stuff but most influencers nowadays just want to become influencers for the sake of receiving free stuff from brands. There’s almost no tutorials anymore, just people who excel in makeup trying out new stuff that was given to them and telling us that we need to buy everything. Nothing feels genuine anymore tbh
I feel like what happened to the beauty industry is kind of what happened to the fashion industry?
Like just broadly - Look at 90’s runways, a few very popular faces with star status, a few major fashion houses.Then fast fashion just kept accelerating with Shein and Aliexpress, a ton of new brands entered the market, it’s hyper-saturated and hard to keep up with new launches, celebrity collections every week, micro-influencers and PR packages and sponsored events.
I think the same thing is happening in the beauty space. There were a few really big stars, now brands want niche and micro-influencers, the trend cycle is a lot shorter. There are a lot more people in the space (and a lot more diversity, which is great!) but it’s hard for one person to keep up with all the people because of the hyper-saturation.
It’s not over at all. It was always bigger than those main 20 or so people. I never watched any of them and always had plenty of content to choose from. I still do.
Yeah, whatever your feelings may be about him, when Jeffree Star decided that he was going to pretty much cut way way back on YouTube I figured that it was going by the wayside. Man, the drama got bad there for a while between all the beauty YouTubers.