From the article: Ford has issued another round of price increases for the F-150 Lightning in the US, raising prices for the 2024 model year by as much as $9,595.

Ford first revealed the F-150 Lightning in 2021, announcing some pretty attractive pricing for its base model Lightning Pro, which came with a starting price of $39,974. Prices increased from there for the other trims, with the XLT at $52,974, Lariat at $67,474, and Platinum at $90,874.

Ford is setting up the Cybertruck to be a big success despite its very unconventional design.