Looping menus. Pressing up on the upmost item should send you to the lowest item in the list, same for left to right, right to left and down to up.
There should always exist a way to close all menus and return to gameplay with one button press or hold. It sucks to need to press the back button 8 times to close all the tabs just so you can get back to gameplay.
Bestiary and or model viewer. Nioh is the best example every enemy have a model viewer and lore about it. Defeating more enemies of the same type unlocks more lore.
Being able to select any language no matter what region you bought the game. Audio and text.
Any and every accessibility option. From button remapping and text size to the more advanced stuff like audio description and highlited vision.
If your game has pauses, you should be able to pause anywhere. The pause button should never skip cutscenes. If your game doesn’t have pauses you should be able to use the menus and control you character at the same time.
Cursor style menus should not exist for games played on controller.
Load screens shouldn’t exist anymore.
The player should know what difficult the game was developed upon and which ones are the derived difficulties.
I bought Dark Souls 2 full price on Steam. Reloaded to the front page. There it was, Dark Souls 2 50% off