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There is a thing called cost cutting. Apple has been cost cutting not because of lack of money but to increase profit margin. I think they also subtly had a problem with the company that made motherboard parts for iPhones. Now they got 2-3 companies making it for them. China discouraging their citizens from purchasing Apple product has affected their sales to a great extend. India has seen a rise in sales because of recent sales and 2 year EMI facility without downpayment on E-commerce websites. They even got tie up to manufacture base model iPhones here with a big old company that basically owns Land rover even adding the same chassis to their SUVs and runs all chains of Starbucks here.
Ayo share that wallpaper link