Would it be possible to share more details on why sales could be poor? Perhaps with more information we can help you improve your sales.
Since cash flow is an immediate concern, you can try some low cost marketing techniques like 1 for 1s or free flow something cheap. Have you ensured you’re on local maps or held interesting promotions which might help penetrate taste buds in the area? Maybe you could make the environment more cosy to attract students in the area. You should do some research and learn from other successful cafes in this regard.
Perhaps your parents who are more divorced from the day to day operations could help in marketing or spreading word of mouth to improve sales.
Just an alternative perspective - since your career couldn’t afford rent in Boston, it might not be a bad thing to try making this work out. I’m sure your parents don’t want you to be overworked and stressed out. Have a heart to heart talk with them and start assigning them the menial laborious tasks to help out with if they want to keep the business. This should free up your time to focus on the hard part - improving sales. You want to keep your cost where it is where making the most out of it for now, then slowly expanding your investment.
Would it be possible to share more details on why sales could be poor? Perhaps with more information we can help you improve your sales.
Since cash flow is an immediate concern, you can try some low cost marketing techniques like 1 for 1s or free flow something cheap. Have you ensured you’re on local maps or held interesting promotions which might help penetrate taste buds in the area? Maybe you could make the environment more cosy to attract students in the area. You should do some research and learn from other successful cafes in this regard.
Perhaps your parents who are more divorced from the day to day operations could help in marketing or spreading word of mouth to improve sales.
Just an alternative perspective - since your career couldn’t afford rent in Boston, it might not be a bad thing to try making this work out. I’m sure your parents don’t want you to be overworked and stressed out. Have a heart to heart talk with them and start assigning them the menial laborious tasks to help out with if they want to keep the business. This should free up your time to focus on the hard part - improving sales. You want to keep your cost where it is where making the most out of it for now, then slowly expanding your investment.