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Joined 1 year ago
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Cake day: October 25th, 2023

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  • This is a niche product for a small but declining casual audience. The Raptors can’t grow this business without a price advantage (they should drop prices if they refuse to change the product). Business executives usually hate decreasing prices - it’s easier to fire employees than decreasing and then later increasing prices.

    A rebuilding team is a niche product for a small but potentially influential enthusiast audience. MLSE must have some data to indicate that enthusiast fans who advocate for a rebuild are not big spenders. IMO this is probably crappy marketing - the current strategy of selling a “culture” through their PR isn’t working. Everyone can see the body language of the guys on the floor: shrugging their shoulders after turnovers, not getting back on defense after misses, multiple guys calling for the ball but passes.