I play off/on so don’t have a great sense of the champion release cycles. Do you think they should continue to release champs at this rate or slow down?

There are other marketing channels like the ones you mentioned but we don’t actually know how impactful it is for new user growth. I imagine it helps but ultimately, if the new player experience is shit like you said, that will be the biggest hurdle to growing long-term users. You can market as much as you want, but if the NPX is not good, you will obviously convert less users to long-term.

This is why I think they don’t really prioritize new user growth. The NPX is shit and they prioritize other areas in the game. Obviously they do care to an extent and they probably have a team focused on growth, but they seem to care more about maintaining current users.