I do not blame people for not wanting to play it, you have to do so much for the team to create space, and have to be one of the first to swap off if your being countered, because if your useless your team will lose, full stop.
Meaning, you really can’t just play who you want to play most of the time, the decision on who you can play is dictated by the enemy team.
I don’t know how it can get better without weakening the power of counter picking, but man its a drain.
You are wrong.