Mitsubishi, weirdly enough, where I’m from (Philippines), they are doing just fine, but they are struggling everywhere else. Mitsubishi have a special place in our hearts, we love our box-type Lancers, Galants, and especially Pajeros. Today though Evos are gone, the Eclipse is an SUV, I really loved the new Mirage but they never thought of making a hot hatch, which would have been perfect!
Volvo.
They aren’t dead and are, in fact, doing pretty well…but they’ve lost the spunky attitude ever since Polestar was spun off. Like, throughout the 2000s and 2010s they were rising to challenge the Germans in their own way. The SPA S60 and V60 were supposed to be - and were even originally marketed as - the sportiest and most dynamic driving cars ever from the company…and then Samuelsson happened. Right as that car was launched, they went all-in on safety, playing down the sporty aspects across the brand and even changing the marketing for 2020+. Then the pandemic happened and extremely aggressive cost-cutting was implemented: no more fun speaker-cone color, no dynamic ride, no ventilated seats, no shift paddles, no R-Design badges, no drive mode selector, and the OS change from Sensus to Android Automotive rolled back some features because they couldn’t be fucked to finish the software feature-set before implementing it in production.
And soon all they will sell are SUVs and crossovers.
Sad how far the brand has fallen since the firecracker P3 V60 Polestar.