My dad has an online etsy shop selling cutting boards and charcuterie boards, all handmade, primarily in maple, walnut, and cherry. I go with him to local craft and artisan vendor events to sell as well, and not sure how I can help him. He’s got a variety of items, sizes, and price points from $30-$150, but for some of his nicer boards, he gets lots of looks, but rarely any bites. We hear over and over “that sure does look amazing, but it’s just too nice to use!”. How do we overcome this? What does this even mean? I thought all people wanted nice things, and if it’s utilitarian, even better!
A few ideas: the more expensive cutting boards can be used for aesthetics/decor in kitchen, market to foodie influencers that need these for photography, offer customization to a board potentially.
I own a graphic apparel company myself and I have been told plenty of times that “oh I can’t spend $69 on a sweatshirt.” 1) cool. 2) you’re not my demographic 3) you’re paying for made in the USA products that have a mineral/vintage wash to them. 4) the right people understand #3.
You’ll hear lots of things. Don’t listen to it. Know who your customer is and keep going. Don’t try to sell to the masses find your niche ❤️