My dad has an online etsy shop selling cutting boards and charcuterie boards, all handmade, primarily in maple, walnut, and cherry. I go with him to local craft and artisan vendor events to sell as well, and not sure how I can help him. He’s got a variety of items, sizes, and price points from $30-$150, but for some of his nicer boards, he gets lots of looks, but rarely any bites. We hear over and over “that sure does look amazing, but it’s just too nice to use!”. How do we overcome this? What does this even mean? I thought all people wanted nice things, and if it’s utilitarian, even better!
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Got any pics? Im curious to see them boards!
Can he customize with graphics? The yacht crowd would be into that. A lot of charcuterie gets passed around fancy boats.
He’s probably in the wrong area for that price? Speaking for myself, I got my cutting boards from the dollar store for 3 dollars and have never in my life served anything close to charcuterie. Neither has any of my friends or family. BUT when I do see really move marble cutting boards and fancy stuff, I do really like them and wish I did life a lifestyle where I would ever use them haha. So I would probably stop to look, then decide there is no point for me to get one.
So get into farmers markets or venues in the more upscale areas that would spend money on the fancy stuff.
A few ideas: the more expensive cutting boards can be used for aesthetics/decor in kitchen, market to foodie influencers that need these for photography, offer customization to a board potentially.
I own a graphic apparel company myself and I have been told plenty of times that “oh I can’t spend $69 on a sweatshirt.” 1) cool. 2) you’re not my demographic 3) you’re paying for made in the USA products that have a mineral/vintage wash to them. 4) the right people understand #3.
You’ll hear lots of things. Don’t listen to it. Know who your customer is and keep going. Don’t try to sell to the masses find your niche ❤️