GM reorganizes BrightDrop EV unit, business head leaving
ca.finance.yahoo.com
General Motors said on Thursday it was reorganizing its BrightDrop electric commercial vehicle unit to make it less independent and reduce costs, and that the unit's head, Travis Katz, would be leaving. GM said CEO Katz was leaving at an unspecified date, but did not elaborate on the reason for his departure. GM said BrightDrop, the unit it launched in early 2021, will no longer operate separately from the parent company.
  • ExurbainBEnglish
    1·
    10 months ago

    Honestly was continually baffled this operation was freestanding so I don’t really see this as a bad thing so long as they keep their own R&D team (knowing GM though, they probably sadly won’t).

    Creating a weird pseudo freestanding brand can’t have been confidence inspiring to procurement people looking at getting an EV fleet. At least now they’ll be able to leverage existing commercial customer relations and offer the vehicles with a badge that has 100 years of history behind it and not one from a team out of Detroit larping as a Silicon Valley startup.

  • AccomplishedCheck895BEnglish
    1·
    10 months ago

    And I quote:

    “You changed the whole story, Mary, wherever wherever you are. There you are. You did, Mary. You electrified the entire automobile industry. I’m serious. You led — and it matters — in drastically improving the climate by reducing hundreds of millions of barrels of oil that will not be used when we’re all electric.”

    • kaisenls1BEnglish
      1·
      10 months ago

      What does that quoted statement have to do with the CEO stepping down and GM bringing BrightDrop in-house?

      • AccomplishedCheck895BEnglish
        1·
        10 months ago

        The overall lack of direction and leadership from Mary B.S. Barra.

        Heavy is the head that wears the crown. The buck stops with here. And any other cliche’s you can throw in. 🤮