Honestly was continually baffled this operation was freestanding so I don’t really see this as a bad thing so long as they keep their own R&D team (knowing GM though, they probably sadly won’t).
Creating a weird pseudo freestanding brand can’t have been confidence inspiring to procurement people looking at getting an EV fleet. At least now they’ll be able to leverage existing commercial customer relations and offer the vehicles with a badge that has 100 years of history behind it and not one from a team out of Detroit larping as a Silicon Valley startup.
And I quote:
“You changed the whole story, Mary, wherever wherever you are. There you are. You did, Mary. You electrified the entire automobile industry. I’m serious. You led — and it matters — in drastically improving the climate by reducing hundreds of millions of barrels of oil that will not be used when we’re all electric.”
What does that quoted statement have to do with the CEO stepping down and GM bringing BrightDrop in-house?
The overall lack of direction and leadership from Mary B.S. Barra.
Heavy is the head that wears the crown. The buck stops with here. And any other cliche’s you can throw in. 🤮