Just ahead of Halloween, Apple is set to unveil the M3 chip line, new MacBook Pros and an updated iMac at a “Scary Fast”-themed event. Also: The company prepares a total overhaul of AirPods; prices for TV+ and other Apple services go up; and the TV app is getting a revamp later this year.
the fact they bought the exclusivity of the 3nm chips means they’re serious about dominating.
if they want to gain more share in the laptop market they need to keep delivering on the raw performance and positive sentiment for years, makes sense.