Your success in selling is determined largely by your answer to that question.
Ideally i’m selling what people DESPERATELY NEED
Mangoes. I want to sell and people want to buy. Last season I sold 23 varieties. I have over 30 varieties growing
service business here: Both !! what people want to buy for volume and consistency and what I want to sell for fun and profitability.
To have several different products/services/ niche also allow you to diversify income and minimize risk.
Does anyone’s burning passion really saas?
Yes
When you sell what you want to sell, you sell passionately. When you sell what people want to buy, you make money. Finding a balance is key.
I’m doing both!
I sell a service I strongly believe in. Many other people are good at providing this service. I am good at finding people who want this service and directly speaking to their pain points in a way my larger competitors are unable to.
I think in some occasions that‘s the same thing. If in doubt, chose the latter lol