Don’t get me wrong Mido is in no way „cheap“. But I feel like at Mido you can get a lot for your money. The Divers really look good and it’s quite easy to negotiate them down in prices. Are they somehow out of fashion? Is something going on with the brand I don’t know about? And most importantly: If you own one how do you like it?
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To me, they’re just a swatch group sub brand with mostly bland design. There is no character or defining design language there.
Mido is like a better Longines so…yea
Are they somehow out of fashion?
SWATCH concentrates its brands in different markets - Mido they put a lot of emphasis on in non-western markets which is why you often see little chat in English language forums.
I like the TV Watch but the rest dont speak to me
They have quietly been stepping up. I have no idea how much control Swatch exerts over any individual brand, but Mido is making the most of it.