Don’t get me wrong Mido is in no way „cheap“. But I feel like at Mido you can get a lot for your money. The Divers really look good and it’s quite easy to negotiate them down in prices. Are they somehow out of fashion? Is something going on with the brand I don’t know about? And most importantly: If you own one how do you like it?
They have quietly been stepping up. I have no idea how much control Swatch exerts over any individual brand, but Mido is making the most of it.