I would also say if you have to go to great lengths to save up the money, its probably too expensive for you. It should be easily within your budget. Maybe saving for a month or two is ok. Preferrably be able to buy it outside your regular cash flow with something like a bonus, commission payment or an investment payout.
But if you cant easily afford it, you should probably focus this money on other things, such as investing. Exactly so that you get to the point where you can actually easily afford a rolex at some point.
Whats the downside of this? Maybe i am overlooking something because i never knew anything else. But seems its the same amount of money either way.