Hello, all!

I am in the process of building my services website as a solopreneur… I am wondering if I need to make my blog portion a separate website and link the blog to my business website (and vice versa), or if I should have it all rolled into one site?

My blog will cover themes that will resonate with potential clients, but it will serve more to build a portfolio and encourage others, rather than just reveal my expertise in my field. For example, the blog might include an article containing insights from a biography of a great leader, rather than an article about 3 ways leaders market themselves on social media.

I’d love to hear your insights! Thank you in advance for your time!

  • RotoruaFunB
    link
    fedilink
    English
    arrow-up
    1
    ·
    1 year ago

    Your website is for your customers. Answer the question am I writing it for them? If not, it doesn’t belong on your website.

  • itsyourlife007B
    link
    fedilink
    English
    arrow-up
    1
    ·
    1 year ago

    If your blog is well optimized, it will drive traffic to your website and get you more customers. A friend of mine just recently started adding blog articles to his website (I told him he was crazy for not doing it before) and he’s getting more interested visitors - who convert to clients.

    • R_SDGOPB
      link
      fedilink
      English
      arrow-up
      1
      ·
      1 year ago

      Awesome. This is good advice! Thank you for sharing your thoughts and your experience!

  • guymclarenzaB
    link
    fedilink
    English
    arrow-up
    1
    ·
    1 year ago

    Add a blog to the website but focus on industry related issues.

    • R_SDGOPB
      link
      fedilink
      English
      arrow-up
      1
      ·
      1 year ago

      That’s a good way to frame it! Thank you!