Hello, all!
I am in the process of building my services website as a solopreneur… I am wondering if I need to make my blog portion a separate website and link the blog to my business website (and vice versa), or if I should have it all rolled into one site?
My blog will cover themes that will resonate with potential clients, but it will serve more to build a portfolio and encourage others, rather than just reveal my expertise in my field. For example, the blog might include an article containing insights from a biography of a great leader, rather than an article about 3 ways leaders market themselves on social media.
I’d love to hear your insights! Thank you in advance for your time!
Your website is for your customers. Answer the question am I writing it for them? If not, it doesn’t belong on your website.
If your blog is well optimized, it will drive traffic to your website and get you more customers. A friend of mine just recently started adding blog articles to his website (I told him he was crazy for not doing it before) and he’s getting more interested visitors - who convert to clients.
Awesome. This is good advice! Thank you for sharing your thoughts and your experience!
Add a blog to the website but focus on industry related issues.
That’s a good way to frame it! Thank you!